Denver, Colorado • Built for the field
Strategy and hands-on marketing for outdoor and home service brands ready to turn customer insight into campaigns that earn attention and trust.
15+years shaping customer experiences
Denverbased, working nationwide
Owner-ledsenior thinking stays close
Built to fitstrategy before retainers
The truth
Most businesses are not short on ideas, tools or activity. They are short on a shared understanding of what customers need and what the business should do about it.
We help your team find the signal, make the hard choices and turn real customer insight into marketing that feels believable because it is.
Learn
Listen to customers, sales, service teams and the numbers. Separate what matters from what is merely loud.
Decide
Align the audience, message, channels and measures around a practical roadmap your team can actually use.
Build
Create, launch, learn and improve. Keep the character that made customers care in the first place.
Capabilities
Senior guidance and practical execution across the parts of marketing that shape demand, trust and the customer experience.
Clarify the audience, the opportunity and the next best move before another dollar or hour gets spent.
Research · Positioning · PlanningTurn real expertise, work and customer stories into content that sounds like your business. It should never sound like everyone else’s.
Content systems · Social · EmailBuild a useful search presence and a website that helps customers understand, trust and choose you.
Technical SEO · Local SEO · WebPut clear offers in front of the right customers. Then improve performance using evidence instead of hunches.
Google Ads · Paid social · TestingMake the proof of a well-run business easier to find through reviews, listings and thoughtful response systems.
Reviews · Listings · Local trustConnect the tools, reporting and workflows that show what is working. Remove avoidable busywork along the way.
Insights · RevOps · AI workflowsWhere we do our best work
01 / OUTDOOREquipment, recreation and field-driven businesses with informed customers who can spot a hollow story from a mile away.
Market the experience
02 / HOME SERVICESContractors and multi-location operators whose reputations are earned job by job, review by review and neighborhood by neighborhood.
Build local trustSelected experience
No inflated dashboards. No borrowed success stories. Just representative ways we have helped teams connect customer understanding to everyday marketing.
Outdoor equipment
A practical system captures product knowledge, customer questions and real builds. That source material can then support social, search and sales.
National home services
A shared marketing rhythm that connected brand standards, local execution, lead quality and owner-level reporting across dozens of markets.
Growing technology brand
A focused plan that reduced disconnected activity and made the customer journey easier for the whole team to see and improve.
A boutique agency by design
Strats & Roadmaps is led by Jordan Goodman, a Denver-based marketing strategist with 15+ years of experience across outdoor, home services, technology, retail and franchise organizations.
We bring in trusted specialists when the work calls for it. You get the right team for the job without a padded org chart. The person shaping the strategy stays close enough to see what is actually happening.
Meet the agencyField notes
A practical guide to understanding the homeowners most likely to value your work, become good customers and refer the next project.
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Content becomes far more useful when sales helps shape it, shares it and brings it into real customer conversations.
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Five practical ways to attract the right audience, earn trust and turn useful marketing into qualified opportunities.
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Bring the goals, the mess and the questions. We’ll help you identify the real opportunity and the next practical move.
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