About Strats & Roadmaps
A boutique Denver agency for businesses that want a strategic partner close enough to understand the work. We are practical enough to help carry it forward.
FOUNDED OCTOBER 202039.7392° NMeet Jordan Goodman
Jordan is a marketing strategist and agency owner with 15+ years of experience helping brands find clarity across marketing, sales, technology and service delivery.
His background spans outdoor, home services, franchising, technology, industrial, retail and healthcare environments. He has supported Fortune 500 and Inc. 5000 organizations while also working directly with growing teams that need their next move to count.
Before founding Strats & Roadmaps, Jordan led agency and in-house teams, managed national and multi-location programs, and learned the same lesson from both sides of the table: the work improves when the strategy stays connected to the people doing it and the customers experiencing it.
Start a conversationOperating principles
Clear evidence beats a comfortable story. We say what we see and make the recommendation practical.
The person shaping the strategy should understand the customers, systems and daily realities behind it.
The strongest plan is one your team understands, improves and can keep using after the kickoff deck is gone.
Good marketing clarifies the character already in the business. It does not replace it with agency language.
Denver based · Nationwide work