If you decide that you do want to gate some of your content, there are a multitude of options to help you do so. However, you need to make sure that any gated content you provide is valuable and worth the trouble. Put yourself into the customers’ shoes: how much would you need to trust a website, and how much would you need to value its content to give away your email address?

Social media doesn’t sleep. There aren’t any days off. If your job is social media marketing, then you have to be on top of your social presence 24/7. Here are a few tools, if you aren’t already using them, you must add to your social media toolbox!

What are the benefits of social media? How about paid advertising? For construction businesses, these two channels might be the most important ones to be on. Find out why in this blog post.

By sending targeted and personalized emails to your audience, you can nurture leads, build relationships, and drive business growth. The future of marketing has arrived!