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A business owner and marketing strategist reviewing Google Ads performance, budget controls and qualified lead data.

Field note · Paid Media · Jul 24, 2026

Google Ads AI Max Is Expanding: What Small-Budget Advertisers Should Do Before September

Google is expanding AI Max across Search campaigns. Here is how home service companies and other small-budget advertisers can test it without giving up control.

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A business owner and marketing strategist reviewing paid search campaign economics.

Field note · Paid Media · Apr 23, 2025

How to Build a Simple Google Search Ad Campaign

A practical eight-step framework for launching a focused Google Search campaign and learning from real lead quality.

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Field notes, tools and customer research arranged on a workshop table.

Field note · Paid Media · Jan 10, 2025

The Beginner's Guide to Google Shopping Ads for Your Ecommerce Store

Google Shopping campaigns can help ecommerce brands reach high-intent shoppers when product data, images, pricing and measurement are accurate.

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From field notesto real work.

Google Ads AI Max Is Expanding: What Small-Budget Advertisers Should Do Before September

How to Build a Simple Google Search Ad Campaign

The Beginner's Guide to Google Shopping Ads for Your Ecommerce Store

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