Marketing Strategy
What is it?

We firmly believe strategy spans across email, content, advertising, social, design, and partnership activations. We're on a mission to help businesses create realistic marketing strategies using a proven methodology, that attracts legitimate buyers at various touchpoints and filters them to the appropriate stage of their digital journey.

You'll always receive a detailed outline of our approach at the beginning of every campaign, that can be shared with employees. Our development phase is transparent and we provide status updates frequently. Monthly and quarterly performance reviews are scheduled with internal stakeholders, ensuring our strategies reflect what the data is telling us. That's what you can expect when you optimize your marketing strategies with Strats & Roadmaps.

What we do


Attract, engage, and delight customers by creating valuable content and experiences tailored to their specific needs and interests.

This includes a variety of tactics such as SEO, social media marketing, email marketing, content marketing, and marketing automation. The goal of inbound marketing is to help businesses attract customers to their website and convert them into leads and ultimately into loyal customers.


Connect with your customers and prospects by sending targeted, personalized messages directly to their inbox.

It allows businesses to communicate with their audience in a cost-effective and measurable way. Clients ask us to handle the creation, execution and management of all email campaigns, as well as providing analytics and reporting on the results.

Social Media (Earned)

Increase your brand awareness and reach by leveraging the power of user-generated content and social proof.

Creating a positive reputation for your brand by encouraging customers and followers to share their positive experiences with their own networks. The goal is to create a viral effect that generates organic reach and engagement on social media platforms, which in turn helps to build trust and credibility with potential customers.

Digital Advertising

We help businesses promote their products or services through various paid advertising channels.

This can include online advertising channels such as Google Ads, Yahoo Ads, Facebook Ads, and Instagram Ads, as well as traditional channels such as television, radio, and print. The goal is to reach and engage potential customers with a clear and compelling message that promotes the benefits of your product or service, and ultimately drive sales.

Content & Design

Create and deliver compelling and effective marketing messages through a combination of written and visual content.

You will see content and design involved in all aspects of your marketing. Things like landing pages, social media posts, videos, email content, brochures, infographics and presentations, and developing brand guidelines.


Expand your reach and visibility by partnering with other companies to promote your products or services. We provide guidance on who to partner with, how to execute campaigns effectively and how to track it's performance.

This win-win strategy for businesses helps increase brand awareness, reach new audiences and generate leads and sales.

Case Work
Tackle the challenges you have ahead
With the power of technology and creativity we believe we can solve any problem.