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From field notes
PUBLISHING DESK39.7392° N104.9903° W
Showing 12 of 24 entries.
Field note · Analytics & Automation · Apr 9, 2025
Inbound Marketing Tools to Help Your Cybersecurity Business
Use connected marketing, CRM, automation and analytics tools to educate cybersecurity buyers and support a long decision process.
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Field note · Strategy · Apr 7, 2025
How to Convince Management Inbound Marketing Is The Right Investment
Build an inbound marketing business case around current performance, customer behavior, competitive position and measurable growth goals.
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Field note · Content Marketing · Apr 2, 2025
How Cybersecurity Marketers Can Strengthen Their Relationship with Sales
Cybersecurity marketing becomes more credible and effective when sales insight shapes messaging, content and lead follow-up.
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Field note · SEO · Apr 1, 2025
Setting up a blog: subdomain or subfolder?
Should a business blog live at blog.example.com or example.com/blog? Here is the practical SEO and operational case for each approach.
Read entry →Field note · SEO · Mar 26, 2025
How to Explain Google and SEO to Your CEO
Translate SEO into the language leadership cares about: qualified demand, customer acquisition, revenue, risk and long-term business value.
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Field note · Strategy · Mar 24, 2025
Is Your Current Inbound Marketing Agency the Right Fit?
Agency partnerships can stop fitting as a business, team or strategy changes. These signs help clarify when it is time to reset the relationship.
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Field note · Home Services · Mar 19, 2025
Gated Content: Is It Right for Your Residential Contracting Business?
Use gated content selectively when a resource provides enough value to justify asking a homeowner for contact information.
Read entry →Field note · Content Marketing · Mar 17, 2025
The Essential Social Media Toolkit for Marketers
A focused social media toolkit should help a team plan, create, publish, listen, measure and connect engagement to customer outcomes.
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Field note · Home Services · Jan 24, 2025
Why Advertising Online and Using Social Media For Your Construction Business Is Important
Construction companies can use authentic project content and focused advertising to earn local attention and generate better-fit leads.
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Field note · Analytics & Automation · Jan 17, 2025
How to Automate Your Email Campaigns in HubSpot
A practical starting point for building HubSpot email workflows that save time while keeping segmentation, testing and human judgment intact.
Read entry →Field note · Paid Media · Jan 10, 2025
The Beginner's Guide to Google Shopping Ads for Your Ecommerce Store
Google Shopping campaigns can help ecommerce brands reach high-intent shoppers when product data, images, pricing and measurement are accurate.
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Field note · Strategy · Jan 3, 2025
Harness the Power of Shopify for Your Business
Shopify can provide a scalable ecommerce foundation when the store, app stack and operating process are planned around real customer needs.
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